Master of Business Administration (Marketing)
Overview
The Master of Business Administration (Marketing) provides a comprehensive foundation in core business principles, with a specialisation in marketing. With sustainability built-in to every topic, industries 4.0 and 5.0 will come to life beyond the concepts.
This specialisation is designed to prepare leaders to learn the latest concepts which can be applied to marketing roles immediately. You will deepen your knowledge of marketing principles and how to use them to drive business results.
The MBA (Marketing) is designed for the future, with sustainability built in. You will learn how to take advantage of technology in order to test and understand customer motivations, track the path to purchase, shape emerging market niches and improve the organisation’s brand. This MBA course has industry engagement embedded, with a total of up to 36 weeks of experience available through Work Integrated Learning and industry programs.
Marketing Directors and Managers, Artificial Intelligence Architects and Loyalty Engineer jobs are required across every sector. They plan, organise, direct, control and coordinate all marketing activities within organisations.
I am an
International Student
Australia or New Zealand.
I am a
Domestic Student
I'm an Australian Permanent Resident
(including Humanitarian Visa holders).
Course
Graduate Certificate in Business Administration
Duration: 3 months
Delivery mode:
In person
Online
Location:
Bedford Park
Adelaide CBD
Festival Plaza*
Availability:
Full-time
Part-time
Start dates:
February
July
October
SATAC code: 2GC161
Annual indicative fees (2023):
$16,218 (Full fee paying)
Graduate Diploma in Business Administration
Duration: 6 months
Delivery mode:
In person
Online
Location:
Bedford Park
Adelaide CBD
Festival Plaza*
Availability:
Full-time
Part-time
Start dates:
February
July
October
SATAC code: 2GD125
Annual indicative fees (2023):
$32,436 (Full fee paying)
Master of Business Administration (Marketing)
Duration: 2 years
Delivery mode:
In person
Online
Location:
Bedford Park
Adelaide CBD
Festival Plaza*
Availability:
Full-time
Part-time
Start dates:
February
July
October
SATAC code: 2CM279
Annual indicative fees (2023):
$32,436 (Full fee paying)
Course
Master of Business Administration (Marketing)
Duration: 2 years
Delivery mode:
In person
Location:
Bedford Park
Adelaide CBD
Festival Plaza*
Start dates:
March
July
October
CRICOS code: 085302E
Annual fees:
2023: $37,600
*Available at Flinders' Adelaide City Campus at Festival Plaza from 2024.
*Available at Flinders' Adelaide City Campus at Festival Plaza from 2024.
Your career
Take charge of your global business career, learn how to apply technology, and make data driven marketing decisions. The MBA (Marketing) prepares you for a wide range of career opportunities in areas including management consulting, business development, strategy and leadership.
Potential occupations include:
- marketing director
- chief robotics officer
- software architect
- artificial intelligence architect
- in-world marketing architect
- loyalty engineer
- machine and people ethics manager
- marketing manager
- senior business development manager.
Potential employers include:
- multinational corporations
- large private companies
- public sector
- market research consultancies
- Not-for-profit organisations.
What you will study
The Graduate Certificate, Graduate Diploma and MBA courses provide a structured pathway containing 16 topics. There is flexibility in the course but generally students undertake 8 business and management core topics, four elective topics and four topics relevant to marketing.
First year (and the Graduate Diploma) contains study in human resource management, marketing, economics, finance, ethics, sustainability, and the law. Second year introduces digital marketing, export management and consumer behaviour.
You can also choose an industry placement instead of one core topic. And you could also extend your industry exposure by electing to undertake an industry entrepreneurial program: FOMENT (a wine, viticulture and tourism program), or the IMA (Innovative Manufacturing Accelerator).
You will also undertake a major industry project which will bring together everything you have learnt over the course and put it into practice.
What you will study
The MBA Marketing contains 16 topics, with 4 topics focussed exclusively on digital marketing. Topics contain study in human resource management, marketing, economics, finance, ethics, sustainability, and the law. Second year introduces digital marketing, export management and consumer behaviour.
You can also choose an industry placement instead of one core topic. And you could also extend your industry exposure by electing to undertake an industry entrepreneurial program: FOMENT (a wine, viticulture and tourism program), or the IMA (Innovative Manufacturing Accelerator).
You will also undertake a major industry project which will bring together everything you have learnt over the course and put it into practice.
Graduate Certificate
Applicants must either:
- hold a degree or equivalent qualification OR
- have at least one years' experience in a related context or two years' experience in a non-related field.
Graduate Diploma
Applicants must either:
- hold a degree or equivalent qualification OR
- hold the Flinders University Graduate Certificate in Business Administration.
Master
Applicants must either hold a bachelor degree or equivalent qualification; or hold the Graduate Diploma in Business Administration from Flinders University or equivalent qualification.
Select your course.
Check entry requirements.
Check your eligibility for credit.
Obtain certified documents.
Submit your application and documents.
Sturt Rd, Bedford Park
South Australia 5042
South Australia | Northern Territory
Global | Online
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CRICOS Provider: 00114A TEQSA Provider ID: PRV12097 TEQSA category: Australian University