The Master of Business Administration (Marketing) provides a comprehensive foundation in core business principles, with a specialisation in marketing. With sustainability built-in to every topic, industries 4.0 and 5.0 will come to life beyond the concepts.
This specialisation is designed to prepare leaders to learn the latest concepts which can be applied to marketing roles immediately. You will deepen your knowledge of marketing principles and how to use them to drive business results.
The MBA (Marketing) is designed for the future, with sustainability built in. You will learn how to take advantage of technology in order to test and understand customer motivations, track the path to purchase, shape emerging market niches and improve the organisation’s brand. This MBA course has industry engagement embedded, with a total of up to 36 weeks of experience available through Work Integrated Learning and industry programs.
Marketing Directors and Managers, Artificial Intelligence Architects and Loyalty Engineer jobs are required across every sector. They plan, organise, direct, control and coordinate all marketing activities within organisations.
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Graduate Certificate in Business Administration
Duration: 3 months
Delivery mode:
In person
Online
Location:
City
Availability:
Full-time
Part-time
Start dates:
February
July
October
SATAC code:
2GC903
Annual indicative fees (2025):
$17,820 (Full fee paying)
Graduate Diploma in Business Administration
Duration: 6 months
Delivery mode:
In person
Online
Location:
City
Availability:
Full-time
Part-time
Start dates:
February
July
October
SATAC code:
2GD901
Annual indicative fees (2025):
$35,640 (Full fee paying)
Master of Business Administration (Marketing)
Duration: 2 years
Delivery mode:
In person
Online
Location:
City
Availability:
Full-time
Part-time
Start dates:
February
July
October
SATAC code:
2CM909
Annual indicative fees (2025):
$35,640 (Full fee paying)
Master of Business Administration (Marketing)
Duration: 2 years
Delivery mode:
In person
Location:
City
Start dates:
March
July
October
CRICOS code:
107691A
Annual fees:
2025: $41,300
Take charge of your global business career, learn how to apply technology, and make data driven marketing decisions. The MBA (Marketing) prepares you for a wide range of career opportunities in areas including management consulting, business development, strategy and leadership.
The Graduate Certificate, Graduate Diploma and MBA courses provide a structured pathway containing 16 topics. There is flexibility in the course but generally students undertake 8 business and management core topics, four elective topics and four topics relevant to marketing.
First year (and the Graduate Diploma) contains study in human resource management, marketing, economics, finance, ethics, sustainability, and the law. Second year introduces digital marketing, export management and consumer behaviour.
You can also choose an industry placement instead of one core topic. And you could also extend your industry exposure by electing to undertake an industry entrepreneurial program: FOMENT (a wine, viticulture and tourism program), or the IMA (Innovative Manufacturing Accelerator).
You will also undertake a major industry project which will bring together everything you have learnt over the course and put it into practice.
The MBA Marketing contains 16 topics, with 4 topics focussed exclusively on digital marketing. Topics contain study in human resource management, marketing, economics, finance, ethics, sustainability, and the law. Second year introduces digital marketing, export management and consumer behaviour.
You can also choose an industry placement instead of one core topic. And you could also extend your industry exposure by electing to undertake an industry entrepreneurial program: FOMENT (a wine, viticulture and tourism program), or the IMA (Innovative Manufacturing Accelerator).
You will also undertake a major industry project which will bring together everything you have learnt over the course and put it into practice.
Applicants must either:
Applicants must either:
Applicants must either hold a bachelor degree or equivalent qualification; or hold the Graduate Diploma in Business Administration from Flinders University or equivalent qualification.
Select your preferred course and apply directly through the MySATAC application portal.
Flinders students can apply to transfer to this course internally. Visit: www.flinders.edu.au/internaltransfer for more information.
Select your course.
Check entry requirements.
Check your eligibility for credit.
Obtain certified documents.
Submit your application and documents.
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