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Bachelor of
Business majoring in Sports Management
Entry requirements
Key information
VIEWING DOMESTIC
VIEWING INTERNATIONAL
IELTS Overall
6.0
Speaking: 6.0
Writing: 6.0
Pearson Overall
50
CRICOS code
058294B
Duration
3 years full-time
Delivery mode
In person (on campus)
Bedford Park, City
Start dates
March
July
Annual fee
$39,000 (2026)
About these fees
Turn your passion for sport into a profession.
With a major in Sports Management in the Bachelor of Business, you’ll develop the skills to thrive in the sports industry. Gain expertise in finance, marketing, leadership and digital innovation, to manage sports clubs, events and programs. Learn from top academics and industry experts, with plenty of hands-on placements and real-world experiences to set you up for success.
Ranked in the top 2%
in of the universities in the world
THE World University Rankings 2024 as a percentage of the total number of universities in the world according to the International Association of Universities
No.1 in SA
in Business & Management for learning resources
The Good Universities Guide 2024 (undergraduate), public SA-founded universities only
5 stars
in Business & Management for learning resources and student support
The Good Universities Guide 2025 (undergraduate)
A career in Sports Management.
A career in Sports Management offers opportunities to work behind the scenes in the world of sports. Professionals in this field coordinate events, manage teams and clubs, oversee marketing initiatives, and handle sponsorships and partnerships.
With roles in organisations ranging from local sports clubs to international leagues, Sports Management is ideal for those passionate about leadership, strategy and innovation in the sports industry.
Salary
$160K
typical salary in Australia
Jobs growth
7%
5 year projection
General Manager (Commercial)
Drive revenue through sponsorships, partnerships, and media rights, while leading marketing, branding, and fan engagement strategies. They oversee business development, negotiate contracts, and align commercial goals with the organisation’s vision, managing teams to maximise growth, visibility, and profitability in the sports industry.
Sports Marketing Manager
Promotes sports teams, events and products to engage fans and increase sponsorships. They develop campaigns, manage media relations, and coordinate social media and digital platforms to boost the profile and profitability of sports brands.
Jobs growth
12.2%
ten years to May 2033.
Salary
$110k
typical salary in Australia
Sources: Jobs and Skills Australia, 2024 | Seek Australia, 2024
Sports Marketing Coordinator
Enhances the visibility of sports organisations or events by managing campaigns, creating promotional content and building partnerships. They focus on fan engagement, sponsorships and analysing marketing efforts to make sure they reach the right audience and boost revenue.
Community Programs Manager
Working for a sports club or community organisation, a Community Programs Manager delivers sporting programs to community, commercial and not-for-profit sectors. This role requires project management and communication skills to expertly network with local industry, communities and corporate bodies to grow the reach and quality of the programs.
What will you study to start your career in sports management?
This program provides the skills and knowledge for a successful career in sports management. After your common first year of business topics, you'll explore Sports Management major topics and have the option to add another major or minor that matches your career goals.
When choosing Sports Management as a major, these are the core topics you will be exploring. You'll also gain hands-on experience through a placement.
Core topics
You may study the following topics. For exact topic information, visit the course Handbook.
Shape your own path.
Explore what excites you and tailor your Business degree by adding a minor (or two) that matches your interests.
MINOR
Management
Learn to manage people and resources with a focus on sustainability, resilience, and social responsibility. Build entrepreneurial thinking and apply evidence-based strategies for ethical, impactful growth. Develop strategic management skills to lead business transformation and tackle environmental, social, and economic challenges.
Year 2 - Core topics
Sustainable Resource Management
Developing Entrepreneurs and Small Businesses
*Topics may be subject to change.
Year 3 - Core topics
Using Strategy for Business Transformation
One option topic
*Topics may be subject to change.
Option topics
Your choice of any one topics (4.5 units) from the following: Organisational Behaviour - Building Leaders of the Future - Industry Placement - Engaging with Industry
MINOR
Marketing
In his minor you’ll learn to evaluate and apply research methodologies to develop marketing strategies that align with organisational goals and stakeholder needs. Build key skills in analysing consumer behaviour and digital marketing ecosystems to drive customer engagement. Strengthen your critical thinking and communication to solve marketing challenges using data-driven insights and strategic decision-making.
Year 2 - Core topics
Uncovering Global Market Insights
Consumer Behaviour
*Topics may be subject to change.
Year 3 - Core topics
Digital Marketing and Analysis
One option topic
*Topics may be subject to change.
Option topics
Your choice of any one topics (4.5 units) from the following: Marketing Planning and Strategy: Contemporary and Future Focused - Marketing for Health, Sustainability and Social Impact - Industry Placement - Engaging with Industry
MINOR
International Business
This minor builds a critical understanding of trade policies, market risks and cultural differences to grow businesses globally. Learn to apply theory and emerging technologies to manage people and operations across borders. Develop strategic skills to enter new markets and lead diverse teams in complex international environments.
Year 2 - Core topics
International Business Context
International Business Management
*Topics may be subject to change.
Year 3 - Core topics
International Trade
One option topic
*Topics may be subject to change.
Option topics
Your choice of any one topics (4.5 units) from the following: International Human Resource Management - International Marketing - Industry Placement - Engaging with Industry
MINOR
Human Resource Management
In this minor, you'll develop skills to design Human Resource programs that enhance workforce skills, ensure compliance, and promote employee well-being. You'll also gain a critical understanding of HR strategies that align with ethical principles and organisational goals.
Year 2 - Core topics
Human Resource Management
Training and Development
*Topics may be subject to change.
Year 3 - Core topics
Work Health and Safety
One option topic
*Topics may be subject to change.
Option topics
Your choice of any one topics (4.5 units) from the following: HR Information Systems & Analytics - Organisational Behaviour - Employment Law - Reward and Performance Management - Industry Placement - Engaging with Industry
MINOR
Event Management
In this minor you will evaluate and apply event management practices using sustainable, cultural, and innovative perspectives to create impact. You'll develop a critical understanding of event management practices and strategies for local, national, and global events. Enhance your business planning and decision-making by applying these principles effectively.
Year 2 - Core topics
Design Event and Tourism Experience
The Business of Events
*Topics may be subject to change.
Year 3 - Core topics
Managing and Evaluating Events
One option topic
*Topics may be subject to change.
Option topics
Your choice of any one topics (4.5 units) from the following: Tourism and Events Business Planning and Innovation - Sustainable Tourism Planning and Development - Contemporary Issues in Tourism and Events - Introduction to Tourism Studies - Industry Placement - Engaging with Industry
MINOR
Tourism
This minor you will evaluate and apply tourism practices using sustainable, cultural, and innovative perspectives to create impact. You'll develop a critical understanding of tourism principles and concepts to align strategies with local, national, and global industry goals. Enhance your skills to design and implement effective tourism strategies.
Year 2 - Core topics
Place, Culture and Tourism
Cultural Heritage and Indigenous Tourism
*Topics may be subject to change.
Year 3 - Core topics
Sustainable Tourism Planning and Development
One option topic
*Topics may be subject to change.
Option topics
Your choice of any one topics (4.5 units) from the following: Tourism and Events Business Planning and Innovation - Contemporary Issues in Tourism and Events - Introduction to Tourism Studies - Industry Placement - Engaging with Industry
Boost your knowledge with an Honours in Business.
Develop research skills for higher degrees like a PhD, gain advanced knowledge, and build innovation and project management skills. Completing an Honours program demonstrates initiative, project management, effective writing, substantial work production, and independence to future employers.
No.1 in SA
in Business & Management for learning resources and overall education experiences.
(The Good Universities Guide 2024 (undergraduate), public SA-founded universities only)
Ranked #1 in Australia and #2 Globally
for Sustainable Development Goal 10: Reduced Inequalities
(Times Higher Education Impact Rankings 2025)
Five stars in
Business & Management
for learning resources
(The Good Universities Guide 2024 (undergraduate), public SA-founded universities only)
Gain industry insights with our 1-year Diplomas
Gain hands-on experience and industry insights with our one-year Diplomas in Sports Management each backed by major partnerships with leading sports organisations. Successful completion of these diplomas guarantees entry into Flinders degrees, including the Bachelor of Business (Sports Management).
Flinders offers a vibrant, fun, supportive uni experience you’ll remember for a lifetime.
Need support?
From cultural, health and wellbeing services, to study and financial support, enrolment advice and more, we’re here to help.
Student clubs
Flinders University Student Association (FUSA) is the heart of the Flinders Experience. FUSA is where you’ll find out about events, club memberships and extracurricular activities.
Campus facilities
Flinders’ campuses are hubs of activity, with retail and food outlets, library spaces, study and chill spaces and more.
Learn from the experts.
Our incredible teaching and professional staff are experts in their fields and well-connected to the industry.
Dr Daniel Padovan
Daniel blends his emergency services background and PhD research on adventure sports therapies with a coaching approach to teaching. He emphasises industry placements, student success, and a supportive, engaging learning environment.
Alicia Mitton
With 20 years of experience in business, international studies, and lecturing, Alicia bridges academia and industry. She collaborates with partners to create impactful Work Integrated Learning programs that connect students with the professional sports sector.
Dr Rubi Cury
A former judo athlete with 12+ years in the sports industry, Rubi is passionate about sustainability and innovation in sports management. She designs hands-on learning experiences that build real-world skills, confidence, and career-ready graduates.
Connect with industry.
You will have the chance to dive into hands-on placement opportunities with a diverse range of industry partners. Whether it's the Big Four accounting firms, globally recognised FMCG brands, banking and financial institutions, SMEs focused on social accountability and community engagement, sporting organisations, or South Australian government departments, there's something for everyone. These partnerships offer you valuable opportunities to gain real-world experience and insights across various sectors.
Gain real world experience.
Discover how Flinders Business degrees can fast-track your career.
Industry placements and engaging with industry are essential parts of your study at Flinders. You'll gain hands-on experience in the business world, conduct research, develop strategic insights, and make recommendations to help your clients elevate their business.
These opportunities are available throughout the year in various second and third-year option topics across business majors and minors.
Hear Aleyna explain her Flinders Business industry placement experience at EY, "When I started at EY I felt prepared to be chucked in the deep end and they did, and having employment come out of the placement was excellent."
You might also be interested in other majors.
Concerned about your ATAR? If it doesn't meet the course requirement, or if you don't receive one, we offer alternative pathways to admission. Contact us to discuss your options—we're here to help.
Gain two qualifications in just 1.5 years of extra study with a combined degree.
Flinders combined degree options can help you pursue multiple passions and graduate with two degrees to broaden your career opportunities.
Explore all combined degrees.
Add on International Relations & Political Science
Combined SATAC code: 244191
Duration: 4 years
Delivery Mode: In person
Combining studies in Business with a Bachelor of International Relations and Political Science opens the door to a multitude of careers in international organisations, aid and human rights, government, transnational crime, terrorism, and non-government organisations.
Add on Laws - Legal Practice Entry
Combined SATAC code: 284541
Duration: 5 years
Delivery Mode: In person
Add on Information Technology
Combined SATAC code: 214761
Duration: 4 years
Delivery Mode: In person
With this combined degree, you will develop the professional business and IT skills to get you job-ready, gain strong knowledge in areas you’re passionate about, and build the complex critical thinking and problem-solving abilities needed to drive innovation and tackle real-world challenges across industries.
Frequently asked questions
Over the years, many questions have been asked by students before. For the quickest answers view our frequently asked questions or browse the full list @ Ask Flinders.
Yes, at Flinders University, the Diploma of Sports Management provides a direct pathway into the Bachelor of Business, majoring in Sports Management with 1 year of credit.
This pathway allows students to gain foundational knowledge in the sports industry and business principles before progressing to a full degree. Completing the diploma equips you with essential skills in management, marketing and event coordination, which are crucial for working in the sports industry. Upon successful completion of the diploma, you can seamlessly transition into the Bachelor of Business, building on your previous studies to expand your expertise in sports management and business leadership.
This pathway is ideal for those who want to build a solid foundation in sports management and continue their studies in business at Flinders University, ensuring you’re ready for a successful career in the industry.
Graduates of this program can pursue roles such as sports development officers, event coordinators, sports marketing coordinators or partnership coordinator. These careers allow you to work with sports clubs, community programs or even elite-level organisations, both in Australia and globally.
Yes, our program emphasises real-world learning, offering hands-on placements and projects with industry partners. These experiences enable students to build professional networks and develop the skills needed to excel in the sports industry.
Absolutely! Students can tailor their degree by choosing electives or minors in areas like marketing, law or business analytics, giving them a broader skill set to meet diverse career goals.
You'll develop skills in leadership, strategic thinking, governance, sports marketing and event management. These skills are crucial for managing sports teams, events or programs and will prepare you for a dynamic career in the sports industry.
- Applications are completed via SATAC
- Visit: satac.edu.au
ATAR and Selection Rank profile
The ATAR and Selection Rank profile shows data for students offered a place wholly or partly on the basis of ATAR who commenced the course in the previous admission year. As this course is new there is currently no ATAR and Selection Rank data available.
Student Profile
The Student Profile gives an indication of the likely peer cohort for new students in a particular course. It provides data on students who commenced the course in the previous admission year. As this course is new there is currently no Student Profile data available
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CRICOS Provider: 00114A TEQSA Provider ID: PRV12097 TEQSA category: Australian University