A new notification
Notification
Bachelor of
Business majoring in Marketing
Entry requirements
Key information
VIEWING DOMESTIC
VIEWING INTERNATIONAL
IELTS Overall
6.0
Speaking: 6.0
Writing: 6.0
Pearson Overall
50
CRICOS code
058294B
Duration
3 years full-time
Delivery mode
In person (on campus)
Bedford Park, City
Start dates
March
July
Annual fee
$39,000 (2026)
About these fees
Turn your passion for marketing into a successful career.
Choosing to study a major in Marketing with the Bachelor of Business at Flinders University equips you with the skills to thrive in today’s fast-paced marketing world. With a focus on digital marketing, real-world connections and hands-on experience, this course prepares you for exciting career opportunities. Flexible learning options allow you to study online or on campus, tailoring your education to your pace and lifestyle.
Ranked in the top 2%
in of the universities in the world
THE World University Rankings 2024 as a percentage of the total number of universities in the world according to the International Association of Universities
No.1 in SA
in Business & Management for learning resources
The Good Universities Guide 2024 (undergraduate), public SA-founded universities only
5 stars
in Business & Management for learning resources and student support
The Good Universities Guide 2025 (undergraduate)
A career in Marketing.
A career in Marketing is dynamic and full of variety, with opportunities in areas like digital marketing, content creation, brand management and market research. Marketing professionals craft strategies to promote products, engage customers and build brand loyalty.
Careers in this field require creativity, strong communication and a solid understanding of consumer behaviour. And as digital platforms continue to evolve, there’s growing demand for marketing experts skilled in social media, SEO and data analysis.
Salary
$115K
typical annual salary.
Jobs growth
11.4%
5-year projection
Digital Marketing Manager
Focuses on online strategies to drive a company's digital presence, including social media, SEO, email campaigns and paid advertising. They harness data insights, track user behaviour and analyse trends to improve online engagement and drive conversions across digital channels.
Marketing Manager
Manages the day-to-day activities of a marketing team, making sure projects stay on track. A marketing coordinator organises campaigns, researches market trends, coordinates content creation and oversees promotional activities. This role requires creativity, organisation and strong communication skills to align marketing efforts with business goals.
Salary
$110K
typical annual salary.
Jobs growth
11.4%
five-year projection.
Sources: Jobs and Skills Australia, 2025 | ABS Labour Force Survey, 2025.
Marketing Assistant
Provides administrative and creative support to the marketing team. Responsibilities include conducting research, maintaining marketing materials, updating social media and helping coordinate exciting events. This entry-level role is ideal for gaining hands-on experience and laying the foundation for a thriving marketing career.
Brand Manager
Responsible for developing and maintaining a brand's image and positioning in the market. Oversees marketing campaigns, product development and customer engagement strategies to make sure a brand resonates with its target audience. Brand managers analyse market trends and customer preferences to enhance brand identity and increase market share.
What will you study to start your career in marketing?
This program provides the skills and knowledge for a successful career in marketing. After your common first year of business topics, you'll explore Marketing major topics and have the option to add another major or minor that matches your career goals.
When choosing Marketing as a major, these are the core topics you will be exploring. You'll also gain hands-on experience through a placement.
Core topics
You may study the following topics. For exact topic information, visit the course Handbook.
Accreditation or Professional Recognition
The Marketing major is accredited by the Australian Marketing Institute (AMI), ensuring it meets industry-recognised standards of excellence.
Shape your own path.
Explore what excites you and tailor your Business degree by adding a minor (or two) that matches your interests.
MINOR
Human Resource Management
In this minor, you'll develop skills to design Human Resource programs that enhance workforce skills, ensure compliance, and promote employee well-being. You'll also gain a critical understanding of HR strategies that align with ethical principles and organisational goals.
Year 2 - Core topics
Human Resource Management
Training and Development
*Topics may be subject to change.
Year 3 - Core topics
Work Health and Safety
One option topic
*Topics may be subject to change.
Option topics
Your choice of any one topics (4.5 units) from the following: HR Information Systems & Analytics - Organisational Behaviour - Employment Law - Reward and Performance Management - Industry Placement - Engaging with Industry
MINOR
Sport Management
This minor you will critically apply entrepreneurial approaches and technology to create and execute business plans, considering market opportunities, ethics, and social impact. You will also evaluate marketing principles, consumer behaviour, and sports management strategies to support the success and growth of sports organisations.
Year 2 - Core topics
Developing Entrepreneurs and Small Businesses
Sports Marketing
*Topics may be subject to change.
Year 3 - Core topics
Sport Coaching, Management and Administration
One option topic
*Topics may be subject to change.
Option topics
Your choice of any one topic (4.5 units) from the following: Sports Law - Sports Leadership and Governance - Industry Placement - Engaging with Industry
MINOR
Event Management
In this minor you will evaluate and apply event management practices using sustainable, cultural, and innovative perspectives to create impact. You'll develop a critical understanding of event management practices and strategies for local, national, and global events. Enhance your business planning and decision-making by applying these principles effectively.
Year 2 - Core topics
Design Event and Tourism Experience
The Business of Events
*Topics may be subject to change.
Year 3 - Core topics
Managing and Evaluating Events
One option topic
*Topics may be subject to change.
Option topics
Your choice of any one topics (4.5 units) from the following: Tourism and Events Business Planning and Innovation - Sustainable Tourism Planning and Development - Contemporary Issues in Tourism and Events - Introduction to Tourism Studies - Industry Placement - Engaging with Industry
MINOR
Management
Learn to manage people and resources with a focus on sustainability, resilience, and social responsibility. Build entrepreneurial thinking and apply evidence-based strategies for ethical, impactful growth. Develop strategic management skills to lead business transformation and tackle environmental, social, and economic challenges.
Year 2 - Core topics
Sustainable Resource Management
Developing Entrepreneurs and Small Businesses
*Topics may be subject to change.
Year 3 - Core topics
Using Strategy for Business Transformation
One option topic
*Topics may be subject to change.
Option topics
Your choice of any one topics (4.5 units) from the following: Organisational Behaviour - Building Leaders of the Future - Industry Placement - Engaging with Industry
MINOR
International Business
This minor builds a critical understanding of trade policies, market risks and cultural differences to grow businesses globally. Learn to apply theory and emerging technologies to manage people and operations across borders. Develop strategic skills to enter new markets and lead diverse teams in complex international environments.
Year 2 - Core topics
International Business Context
International Business Management
*Topics may be subject to change.
Year 3 - Core topics
International Trade
One option topic
*Topics may be subject to change.
Option topics
Your choice of any one topics (4.5 units) from the following: International Human Resource Management - International Marketing - Industry Placement - Engaging with Industry
MINOR
Tourism
This minor you will evaluate and apply tourism practices using sustainable, cultural, and innovative perspectives to create impact. You'll develop a critical understanding of tourism principles and concepts to align strategies with local, national, and global industry goals. Enhance your skills to design and implement effective tourism strategies.
Year 2 - Core topics
Place, Culture and Tourism
Cultural Heritage and Indigenous Tourism
*Topics may be subject to change.
Year 3 - Core topics
Sustainable Tourism Planning and Development
One option topic
*Topics may be subject to change.
Option topics
Your choice of any one topics (4.5 units) from the following: Tourism and Events Business Planning and Innovation - Contemporary Issues in Tourism and Events - Introduction to Tourism Studies - Industry Placement - Engaging with Industry
Boost your knowledge with an Honours in Business.
Develop research skills for higher degrees like a PhD, gain advanced knowledge, and build innovation and project management skills. Completing an Honours program demonstrates initiative, project management, effective writing, substantial work production, and independence to future employers.
No.1 in SA
in Business & Management for learning resources and overall education experiences.
The Good Universities Guide 2024 (undergraduate), public SA-founded universities only
Ranked #1 in Australia and #2 Globally
for Sustainable Development Goal 10: Reduced Inequalities
Times Higher Education Impact Rankings 2025
Five stars in
Business & Management
for learning resources
The Good Universities Guide 2024 (undergraduate), public SA-founded universities only
Get inspired.
Read more about Flinders University’s Bachelor of Business majoring in Marketing from our students.
“Flinders is like my second home, where I’ve met like-minded friends, been taught by enthusiastic topic coordinators, and had supportive staff from Flinders.”
Thi Hong Nhung Do
Bachelor of Business (Marketing)
“Participating in the Industry Project course was a pivotal moment for me, revealing my interest in consulting as a potential career path.”
Penelope Bryant
Bachelor of Business (Marketing)
“A core memory for me though was the people I was able to meet and the lifelong friends who I still regularly connect with today.”
Sean Jolley
Bachelor of Business (Marketing)
Flinders offers a vibrant, fun, supportive uni experience you’ll remember for a lifetime.
Need support?
From cultural, health and wellbeing services, to study and financial support, enrolment advice and more, we’re here to help.
Student clubs
Flinders University Student Association (FUSA) is the heart of the Flinders Experience. FUSA is where you’ll find out about events, club memberships and extracurricular activities.
Campus facilities
Flinders’ campuses are hubs of activity, with retail and food outlets, library spaces, study and chill spaces and more.
Learn from the experts.
Our incredible teaching and professional staff are experts in their fields and well-connected to the industry.
Dr Naser Pourazad
An expert in marketing, Naser explores how people connect with brands, from luxury labels to sportswear. With cutting-edge research in consumer behaviour and digital marketing, he delivers deep insights into the art of branding.
Dr Ashleigh Powell
Blending psychology and marketing, Ashleigh offers a fresh take on what drives consumer choices. Her expertise in behaviour change and social impact helps students understand the science behind powerful marketing strategies.
Dr Afshin Tanouri
Afshin specialises in digital marketing, gamification, and business ethics. His research spans mental health, wellbeing, and alcohol reduction, and he integrates industry experience to create engaging, real-world learning opportunities.
Gain real world experience.
Discover how Flinders Business degrees can fast-track your career.
Industry placements and engaging with industry are essential parts of your study at Flinders. You'll gain hands-on experience in the business world, conduct research, develop strategic insights, and make recommendations to help your clients elevate their business.
These opportunities are available throughout the year in various second and third-year option topics across business majors and minors.
Hear Aleyna explain her Flinders Business industry placement experience at EY, "When I started at EY I felt prepared to be chucked in the deep end and they did, and having employment come out of the placement was excellent."
You might also be interested in other majors.
Concerned about your ATAR? If it doesn't meet the course requirement, or if you don't receive one, we offer alternative pathways to admission. Contact us to discuss your options—we're here to help.
Gain two qualifications in just 1.5 years of extra study with a combined degree.
Flinders combined degree options can help you pursue multiple passions and graduate with two degrees to broaden your career opportunities.
Explore all combined degrees.
Add on International Relations & Political Science
Combined SATAC code: 244191
Duration: 4 years
Delivery Mode: In person
Combining studies in Business with a Bachelor of International Relations and Political Science opens the door to a multitude of careers in international organisations, aid and human rights, government, transnational crime, terrorism, and non-government organisations.
Add on Laws - Legal Practice Entry
Combined SATAC code: 244941
Duration: 5 years
Delivery Mode: In person
Add on Psychological Science
Combined SATAC code: 285331
Duration: 4 years
Delivery Mode: In person
With this combined degree, you will build a solid understanding of business operations while exploring the psychological drivers behind human behaviour—equipping you with the skills to make informed, people-focused decisions in the workplace.
Frequently asked questions
Over the years, many questions have been asked by students before. For the quickest answers view our frequently asked questions or browse the full list @ Ask Flinders.
Our marketing degree includes some maths-focused subjects related to business and statistics. Courses like business analytics, economic statistics and market research provide students with essential skills to analyse data, understand trends and make informed marketing decisions.
Marketing is about understanding customer needs and creating strategies to meet them, while advertising focuses on promoting products or services through paid channels. At Flinders, you'll explore both areas, gaining hands-on experience in crafting marketing strategies and advertising campaigns.
AI won’t replace marketing professionals but will significantly transform the industry. While repetitive tasks may be automated, roles involving creativity and strategy will thrive. At Flinders, many of our subjects explore the role of AI in marketing, preparing students for this evolving industry.
At Flinders University, creativity is an important aspect of marketing, but not the only one. While creative thinking helps with campaigns and content, successful marketing also relies on strategic and analytical skills and understanding consumer behavior. Our Marketing major prepares you to balance creativity with data-driven decision-making, ensuring you're ready for a successful career in the field.
- Applications are completed via SATAC
- Visit: satac.edu.au
ATAR and Selection Rank profile
The ATAR and Selection Rank profile shows data for students offered a place wholly or partly on the basis of ATAR who commenced the course in the previous admission year. As this course is new there is currently no ATAR and Selection Rank data available.
Student Profile
The Student Profile gives an indication of the likely peer cohort for new students in a particular course. It provides data on students who commenced the course in the previous admission year. As this course is new there is currently no Student Profile data available
Sturt Rd, Bedford Park
South Australia 5042
South Australia | Northern Territory
Global | Online
Follow Flinders
CRICOS Provider: 00114A TEQSA Provider ID: PRV12097 TEQSA category: Australian University