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Bachelor of
Business Analytics

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How to apply

Entry requirements

Key information

VIEWING DOMESTIC

Guaranteed Entry ATAR

70.00

No ATAR?

Speak to us about alternate entry options

STAT  

150

GPA  

4.5

TAFE/VET  

Certificate IV or above

Pathway options

Diploma in Business

Prerequisites 

None

Duration  

3 years full-time (or part-time equivalent)

Start dates

March
July

Annual fees 

Commonwealth Supported Places (CSPs) available
About these fees.

Assumed
knowledge

None

Practical
experience  

Available

Study abroad

Available

Delivery mode*

In person
(Bedford Park, City)

SATAC
245191 (Bedford Park)
284931 (City)

Stand at the heart of decision-making

The Bachelor of Business Analytics at Flinders University equips you with cutting-edge artificial intelligence and analytical tools to drive smarter business decisions. Through industry-engaged projects and hands-on experience in real business data, you’ll build the strategic insight to turn analysis into action.  

Lead with data driven insights!

Business Analyst careers are in high demand across every industry

Step into a sector set to grow by 23% in the next five years. Your skills will be essential in most industries, including finance, healthcare, IT, government and education. You’ll be on the path to an exciting career, like one of these:

Salary

$115K

typical salary in Australia

Job opportunities

7,866

in Australia, 2024

Business Analyst

Business Analysts review and analyse business processes, create efficiencies, lead project teams, and communicate technical information back to the business. By bridging the gap between technical teams and business leaders, Business Analysts ensure projects align with company goals and deliver outcomes.

Management Consultant

Management Consultants offer strategic advice to enhance the financial and operational performance of their clients’ organisations. They also assist in developing skills that the organisation may lack, ensuring a well-rounded approach to business improvement.

Jobs growth

32%

5-year projection

Salary

$105K

typical salary in Australia

Sources: Jobs and Skills Australia, 2024 | Seek Australia, 2025

Business Intelligence Analyst

Analyses large datasets, develops predictive models, and provides actionable insights to improve business processes.

Study: Minor in FinTech

Market Research Analyst

Conducts research to understand market conditions, customer preferences, and the competitive landscape.

Study: Minor in Marketing

Systems Analyst

Evaluates business processes and systems to improve efficiency and effectiveness.

Study: Minor om Finance, Applied Economics or Management

Business Development Manager

Drives business growth by identifying and pursuing new opportunities, building client relationships, and developing strategies to expand a company’s reach and revenue.

Study: Minor in Management, Marketing, Event Management or Tourism

With further postgraduate study and work experience, careers could include:

  • Chief Analytics Officer
  • Chief Information Officer
  • Director Technology & Systems
  • Data Architect 
  • Data Manager 

What will you study to start your career in business analytics?

Study a variety of core topics and electives and get hands-on experience with professional placements.

GENERAL

In your first year, you’ll study core topics and your choice of one option topic or you can focus on an area that interests you by choosing a minor.

Year 1 - Core topics

Your first year might include the following topics. For exact topic information, visit the course Handbook.

  • Interpreting and Visualising Business Data
  • Coding for Business
  • Marketing Principles in the Digital Era
  • Fundamentals of Artificial Intelligence 
  • Computing Programming 
  • Finance and Accounting for Leaders
  • Innovation and Creative Thinking: Recognising Opportunities
  • 1 option topic  

GENERAL

In your second year, you’ll study core topics and your choice of one option topic or a minor. 

Year 2 - Core topics

Your second year might include the following topics. For exact topic information, visit the course Handbook.

  • Business Forecasting Building Resilience and Professional Skills
  • HR Information Systems & Analytics 
  • Database Modelling and Information Management
  • Uncovering Global Market Insights
  • Supply Chain Analytics
  • Harnessing the Power of FinTech
  • 1 option topics  

GENERAL

In your third year, you’ll study core topics and your choice of two option topics or a minor.  You’ll also get hands-on experience and undertake a placement and build industry connections.

Year 3 - Core topics

Your third year might include the following topics. For exact topic information, visit the course Handbook.

  • Data Warehousing and Decision Making
  • Digital Marketing and Analysis 
  • Cybersecurity 
  • Using Strategy for Business Transformation 
  • AI, Cyber Security and the Future of Work 
  • Industry Placement
  • 2 option topics or minor  

Accreditation or Professional Recognition

Completion of the Bachelor of Business Analytics and associated combined degree options may meet the educational requirements to apply for professional membership with the International Institute of Business Analysis (IIBA).

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Customise your degree.

After your first year, you can focus on an area that interests you by choosing a minor. This will help you work toward the career of your dreams.

MINOR

Applied Economics

This minor can lead to careers in finance, consulting, and government, where you’ll help organisations succeed using data-driven insights. Your study will cover areas such as economic behaviour,  micro and macro economics.  

Year 2 - Core topics

Understanding Microeconomic Principles
Understanding Macroeconomic Trends

*Topics may be subject to change.

Year 3 - Core topics

Optimising Decisions with Behavioural Economics

*Topics may be subject to change.

Option topics

Your choice of one of the following option topics including the option for an additional industry placement or industry project. 
Decoding Business Strategy with Game Theory Understanding Sustainable Economic Development
Understanding Australia’s Economy: National & Regional
Engaging with Industry 
Industry Placement 

MINOR

FinTech

This minor can lead to careers in financial technology or FinTech, consulting, and banking, where you'll enhance business operations with data-driven strategies. Your study will cover areas such as financial markets, blockchain, AI and digital payments.  

Year 2 - Core topics

Harnessing the Power of FinTech
Financial Markets in Action

*Topics may be subject to change.

Year 3 - Core topics

Exploring FinTech Revolution in Banking and Finance

*Topics may be subject to change.

Option topics

Your choice of one of the following option topics including the option for an additional industry placement or industry project. 
AI, Cybersecurity and the Future of Work
Exploring the Fundamentals of Corporate Finance
Managing Risk Through Derivatives
Navigating Investments and Portfolio Management 
Understanding Ethical and Sustainable Finance
Engaging with Industry 
Industry Placement 

MINOR

International Business

This minor can lead to careers in international business, consulting, and global marketing, where you'll drive business success with data-driven strategies. Your study will cover areas such as international market trends, trade regulations, data interpretation, and marketing techniques.

Year 2 - Core topics

International Business Context
International Business Management

*Topics may be subject to change.

Year 3 - Core topics

International Trade

*Topics may be subject to change.

Option topics

Your choice of one of the following option topics including the option for an additional industry placement or industry project.
International Human Resource Management
International Marketing
Engaging with Industry
Industry Placement

MINOR

Management

This minor can lead to careers in management, consulting, and leadership roles, where you'll help organisations thrive using economic and accounting insights. Your study will cover areas such as strategic planning, entrepreneurship, sustainability, leadership, and financial analysis.

Year 2 - Core topics

Sustainable Resource Management
Developing Entrepreneurs and Small Business

*Topics may be subject to change.

Year 3 - Core topics

Using Strategy for Business

*Topics may be subject to change.

Option topics

Your choice of one of the following option topics including the option for an additional industry placement. 

Organisational Behaviour
Building Leaders of the Future
Engaging with Industry
Industry Placement

MINOR

Marketing

This minor can lead to careers in marketing, consulting, and global business, where you'll help organisations thrive using data insights. Your study will cover areas such as consumer behaviour, global market insights, data analytics, and digital marketing strategies. 

Year 2 - Core topics

Uncovering Global Markets
Consumer Behaviour

*Topics may be subject to change.

Year 3 - Core topics

Digital Marketing and Analysis

*Topics may be subject to change.

Option topics

Your choice of one of the following option topics including the option for an additional industry placement or industry project. 
Marketing Planning and Strategy: Contemporary and Future Focused 
Marketing for Health
Sustainability and Social Impact
Engaging with Industry 
Industry Placement 

MINOR

Event Management

This minor can lead to careers in event management, marketing and the hotel sector, where you’ll use data to drive organisational success. Your study will cover areas such as event logistics, tourism, and financial management. 

Year 2 - Core topics

Designing Event and Tourism Experiences
The Business of Events

*Topics may be subject to change.

Year 3 - Core topics

Managing and Evaluating Events

*Topics may be subject to change.

Option topics

Your choice of one of the following option topics including the option for an additional industry placement or industry project. 
Tourism and Events Business Planning and Innovation 
Sustainable Tourism Planning and Development
Contemporary Issues in Tourism and Events
Introduction to Tourism Studies
Engaging with Industry 
Industry Placement 

MINOR

Sport Management

This minor can lead to careers in sports administration, consulting, and sports marketing, where you'll drive success with data-driven strategies. Your study will cover areas such as sports marketing, event coordination, data interpretation, and business management.

Year 2 - Core topics

Developing Entrepreneurs and Small Businesses
Sports Marketing

*Topics may be subject to change.

Year 3 - Core topics

Sport Coaching, Management and Administration

*Topics may be subject to change.

Option topics

Your choice of one of the following option topics including the option for an additional industry placement. 

Sports Law
Sports Leadership and Governance
Engaging with Industry
Industry Placement

MINOR

Tourism

This minor can lead to careers in tourism operations, destination marketing, and tourism consulting, where you'll shape memorable experiences with strategic insights. Your study will cover areas such as tourism development, event planning, cultural awareness, and business management.

Year 2 - Core topics

Place, Culture and Tourism
Cultural Heritage and Indigenous Tourism

*Topics may be subject to change.

Year 3 - Core topics

Sustainable Tourism Planning and Development

*Topics may be subject to change.

Option topics

Your choice of one of the following option topics including the option for an additional industry placement. 

Tourism and Events Business Planning and Innovation
Contemporary Issues Tourism and Events
Introduction to Tourism Studies
Engaging with Industry
Industry Placement

Ranked in the top 2%
of the universities in the world

The World University Rankings 2023 as a percentage of the total number of universities in the world according to the International Association of Universities

No.1 in SA
in Business & Management for learning resources and overall educational experiences.

The Good Universities Guide 2024 (undergraduate)

Five stars in
Business & Management
for learning resources

The Good Universities Guide 2024 (undergraduate)

Get inspired.

Discover more about Flinders University’s Bachelor of Business Analytics.

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Business analytics vs data analytics

When you hear the terms "business analytics" and "data analytics," they might sound similar, but they serve different purposes, especially when you’re looking at courses we offer here at Flinders University. 

 

So, which data career matches your ambition?

Whether you see yourself shaping business strategy or mastering the technology behind the data, Flinders University offers the support, tools, and expertise to help you succeed in the path you choose.

Learn more

Flinders offers a vibrant, fun, supportive uni experience you’ll remember for a lifetime.

Need support?

From cultural, health and wellbeing services, to study and financial support, enrolment advice and more, we’re here to help.

Get support

Find a scholarship

Student clubs

Flinders University Student Association (FUSA) is the heart of the Flinders Experience. FUSA is where you’ll find out about events, club memberships and extracurricular activities.

Learn more about clubs

Campus facilities

Flinders’ campuses are hubs of activity, with retail and food outlets, library spaces, study and chill spaces and more.

Explore our campuses

Learn from the experts.

Our incredible teaching and professional staff are experts in their fields and well-connected to the industry.

Dr Ehsan Abedin
Lecturer in Business Analytics

Ehsan Abedin specialises in social commerce, social network analytics, and data-driven decision-making. With a PhD from the University of Melbourne, he developed a predictive model to assess the credibility of online consumer reviews. Ehsan excels at solving business challenges and inspiring innovative solutions. 

Dr Afshin Tanouri
Director of MBA

Afshin specialises in digital technologies and gamification, with research spanning mental health, wellbeing, and alcohol reduction, published in top journals. Passionate about industry engagement and research-driven teaching, he integrates real-world experiences into courses covering digital marketing, sustainability, and business ethics.
 

Dr Matthew Stephenson
Lecturer in Neural Networks & Machine

Dr Matthew Stephenson is a Lecturer with the College of Science and Engineering. His research focusses on applying artificial intelligence, machine learning and data science techniques to games. This includes designing AI to play, create and analyse games; as well as utilising games as a testbed for developing AI-based solutions to real-world problems.

Connect with industry.

Build your network with guest lecturers, built-in industry placement and earn certifications from top organisations while you study. 

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Apply via SATAC

245191 (Bedford Park)

284931 (City)

+ Learn more about enrolling into Flinders.

Concerned about your ATAR? If it doesn't meet the course requirement, or if you don't receive one, we offer alternative pathways to admission. Contact us to discuss your options—we're here to help.

Frequently asked questions.

Over the years, many questions have been asked by students before. For the quickest answers view our frequently asked questions or browse the full list @ Ask Flinders.

Ask Flinders

Business analytics is the practice of using data and statistical methods to gain insights and make informed decisions in a business setting. Every business collects data, whether it's sales data, customer feedback, website traffic, player performance, etc.

A business analytics degree is not significantly harder or easier than most others. An occasional challenge in business analytics programs is being exposed to unfamiliar areas of study. The field combines statistics, technology, programming, and business studies. Not many students have expertise in all these areas.

Business Analysts are not involved in coding or programming; programmers are responsible for it. Business Analysts work on functional testing, requirements development, and management.

Maths is crucial in business analytics because the close relationship between business analytics and mathematics is what helps an analyst to excel in this realm. A robust understanding of mathematical foundations like probability and statistics are important to understand and analyse large data sets.

The table below shows ATAR and Selection Rank data for students offered a place wholly or partly on the basis of ATAR commencing in Semester 1, 2024. It is limited to applicants that have recently completed secondary education (within the last two years). Data may reflect multiple courses available within a suite of courses.

Notes:
<5 – less than 5 ATAR based offers made
N/A – This course uses additional selection criteria and therefore Selection Rank is not published

The table below gives an indication of the likely peer cohort for new students in this course. It provides data on students who commenced study in this course in Semester 1, 2024 including those admitted through all offer rounds and international students studying in Australia. Applicant background groupings are based on educational background, not basis of admission. Data may reflect multiple courses available within a suite of courses.

Notes:
<5 – the number of students is less than 5
N/P – Not published: the number is hidden to prevent calculation of numbers in cells with less than 5 students

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Last Updated: 09 Sep 2025

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