Peta Pool

Peta is a senior marketing and communications leader with more than 30 years’ experience across marketing, communications, strategy and stakeholder engagement.

Currently Director, Strategic Research Profile and Engagement at Flinders University, she leads a dedicated Research Profile Team responsible for shaping the institution-level research narrative, prioritisation and strategic visibility of Flinders’ research strengths.

Her team sits alongside central media and brand functions, focusing on strategic research storytelling, long-term narrative development, and targeted communications for institutionally significant research and major initiatives, working to support the translation of complex research into clear, compelling and impact-led industry and public narratives.

Peta brings deep experience operating in complex stakeholder environments, exercising reputational judgement, and translating sophisticated ideas for public and industry audiences across various industry sectors. Some of her previous roles include Marketing Manager - South Australia at SeaLink Marine & Tourism, Marketing Communications Partner at Flinders University, Director, Client Management at digital agency The Distillery and Marketing Manager - CARSguide at News Corp.