Caitlin Whan

Librarian (Digital Engagement and Outreach)

Library

caitlin.whan@flinders.edu.au

Bedford Park

Caitlin Whan is a Digital Engagement & Outreach Librarian at Flinders University Library. She leads the development and delivery of digital communications, supporting students, researchers and staff to connect with library services, resources and spaces.

Her work focuses on content strategy, user experience and digital engagement, including social media and communications. She works across teams to ensure messaging is clear, accessible and aligned with user needs and library priorities.

Caitlin brings a background in both marketing and libraries, combining data-informed decision-making, creative storytelling and a focus on usability to strengthen connection and engagement across the library.

Qualifications

Graduate Diploma in Information Management | University of South Australia

Bachelor of Arts (Creative Writing and English) | University of Adelaide

Bachelor of Media | University of Adelaide

Honours, awards and grants

ALIA Student Award (awarded to the student with the highest GPA in the Graduate Diploma in Information Management)

Key responsibilities

Plan and deliver digital campaigns, outreach and student engagement activities
Create and manage content across social media and digital channels
Design and develop digital screen content and online exhibitions
Support planning and promotion of major events (e.g. Open Days, Orientation, Book Club)
Improve how users find and engage with library services and collections
Contribute to digital projects with a focus on user experience
Assist with library reporting and strategic initiatives
Work with teams to review and improve digital content
Track engagement and use data to refine activities